BRAND

AXIOLOGY

Clean. Vegan. Cruelty-Free.

For all its progress in the natural space, the beauty industry is still pretty shady. Animal testing and palm oil are still a thing and knowing what’s “clean” versus “natural” is still pretty darn confusing.

Call us crazy but, we don’t think finding good makeup that doesn’t harm humans or the planet should be so complicated.

That’s why we started Axiology; to make the cleanest, most ethical lipstick on the planet.

It ain’t easy! But it’s totally worth the sweat because our tiny tribe is growing - thanks to many of you - and little by little we’re making over the beauty industry.

So thank you for choosing Axiology and thank you for choosing to wear no evil.

Why we love Axiology

Vibrant, unique shades of lipstick made with nourishing organic ingredients and housed in glorious gold packaging, what could be better?

Meet Erica

The founder of Axiology.

Whilst living a vegan lifestyle, Erica soon discovered that natural and vegan was not the norm for her favourite beauty product: lipstick - and so began researching methods to create her own. The search quickly became a passion project for Erica and Axiology was born. A year of testing ingredients and concocting her perfect formula followed - whilst travelling to Bali to research packaging options and ingredients that led to the lipstick we know and love today.

Nourishing, natural, and 100% safe

Organic Coconut Oil, Organic Castor Oil, Organic Avocado Butter, Candelilla Wax, Avocado Oil, Organic Grape Seed Oil, Vitamin E Oil (from Sunflower), Organic Orange Oil, Elderberry Extract, Organic Neem Oil

The Axiology Ingredients

Axiology know that natural is the kindest and purest way - for our bodies, for the earth, and for each other. That’s why their natural lipsticks contain elements you would most likely find in a garden or perhaps a tropical island. Organic avocado oil, avocado butter, castor seed oil and candelilla wax make up the base of the lipsticks for a truly nourishing formula, whilst vitamin E and elderberry extracts protect and heal.

The Lipsticks

Long-lasting mineral pigments plus a deeply nourishing formula make for soft, kissable lips. With such unique shades to choose from there’s sure to be a lipstick for every skin tone. Keep up with the latest lip trends with shades like ‘Bad’ and ‘Dimension’, or keep it classic with shades like ‘Noble’ and ‘Worth’. If you’re feeling extra daring, there’s even the blue ‘Phenomenon’, for rock-princess vibes, this shade can also be layered and mixed with any other lipstick to instantly change the tone and deepen the hue.